We started as a small team united by a shared goal and the belief that Vietnam had a lot to offer the European market. We knew that building a successful company for the long term would take more than ambition. It would require consistency, trust and a long-term commitment to creating real value for our partners and customers.
Over time, we have built strong business relationships, expanded our activities and developed the infrastructure that now enables us to connect Vietnam with markets across Europe.
Founding of LINSAN in Prague and opening of the first Cash & Carry store.
Opening the first Cash & Carry store in Prague 3, Jana Želivského street.
1,000 m² of warehouse space.
Start of wholesale operations and a base to serve retail partners across Prague.
Launching our dedicated B2B ordering platform for streamlined wholesale procurement.
Setting an operational benchmark: guaranteed 24-hour dispatch and delivery across Central Bohemia.
Transitioning trade partners to automated digital workflows for transparent inventory access.
Grew the team to 100 employees and the fleet to 40+ vehicles.
Added Hershey’s, Dan Cake and Korona to the exclusively distributed brand portfolio.
Forming an in-house import/export division to directly oversee customs clearance and compliance.
Expanded the product range with chilled and frozen products.
Added Merba and Tago to the exclusively distributed brand portfolio.
Enforcing strict cold-chain compliance from receiving docks to partner handover.
Expanded operations across B2B wholesale, Horeca and retail.
Created a diversified business model across multiple sales channels.
Guaranteeing unbroken continuity of essential food supplies across Central Europe amid major supply chain disruptions.
Strengthened quality control through origin audits and accredited laboratory testing.
Built a multinational team of trade specialists across four nationalities.
Implementing direct origin audits and accredited laboratory testing protocols before cargo departure.
Expanded storage across ambient, chilled and frozen facilities.
Introduced Smart WMS for real-time inventory tracking and more efficient warehouse operations.
Synchronizing multi-temperature fulfillment for international supermarket chains and wholesale networks.
Grew the active portfolio to over 8,000 products.
Launched Lead & Learn to develop emerging talent in international trade.
Initiating the Lead & Learn framework to mentor emerging talent in cross-border trade governance.
Becoming a trusted European gateway for functional and organic foods.
Connecting certified origins with markets worldwide.
Supporting global brands entering international retail.
Moving towards lower-emission transport and warehousing.
Ensuring full digital traceability from farm to shelf.
Developing future leaders through Lead & Learn.
VISION
Strong relationships built on openness, respect and reliability. We keep our commitments, ensure a stable supply and build long-term partnerships based on mutual trust.
Quality is at the heart of everything we do – from certified origins and carefully selected products to reliable delivery and consistent service.
We trade responsibly and in accordance with EU standards and requirements. Transparent processes, responsible practices and rigorous standards guide everything we do.
Different partners require different solutions. Our flexible logistics and dedicated vehicle fleet allow us to adapt to different volumes, mixed-pallet orders and delivery schedules.
LEAD & LEARN
Experience meets a new perspective.
For LINSAN, long-term growth means passing knowledge forward while making room for new ideas. Lead & Learn connects the experience of our founding team with the digital skills and fresh perspectives of the next generation. It brings together experience, relationships and new ways of working – helping the knowledge built over years become the foundation for what comes next.
Experience guides the way. New perspectives move us forward.